Repairing a negative reputation
Negative articles, reviews or search results can have a lasting effect on trust in a brand and on how the public perceives it. We help companies and individuals resolve reputation problems wherever they appear online.
What we handle
The areas this service covers.
Negative articles in the media, on news sites or on industry portals are often among the first things people find when they look up a company or an individual.
We assess whether they can be removed or made less visible. Where the situation calls for it, we also propose further steps to reduce their impact on your online reputation.
Google often ranks Reddit and discussion forums very high in search results. A negative post can therefore be one of the first things people find about a company or an individual.
We handle cases involving damaging discussions, false claims or sensitive content published on community platforms.
A negative social media post can reach thousands of people within a few hours. Once it starts attracting engagement, shares or more comments, its reach can multiply quickly.
We handle cases of damaging content on social media and examine whether it can be removed or its reach limited, and what other steps are available.
Ratings on Google, Trustpilot and industry platforms often decide the first impression before any contact has taken place. A few negative reviews can affect customer trust and business results.
We deal with cases where reviews break the platform's rules, contain false information or otherwise damage a company's reputation. We assess whether they can be removed and what other steps are available.
For many people, AI Overviews in search engines and AI-generated answers are becoming the new first impression. A single answer can shape how a company is perceived before the user has opened any website at all.
We deal with situations where AI answers contain outdated, misleading or damaging information, and we look for ways to influence those answers through the sources they draw on.
How we work
Assessing the situation
We analyse the problem, how visible it is and the reputation risks it carries.
Proposing a plan
We put together a realistic plan, including priorities and the recommended course of action.
Resolution and monitoring
We actively work on the situation and keep track of how it develops.
From our casework
Anonymised situations clients come to us with. No names.
A Reddit thread containing negative experiences and claims about the company began appearing on the first page of search results. The discussion kept attracting new comments and became one of the main sources of information about the brand.
We helped remove the problematic content and limit its impact on the client's online reputation.
A public Facebook post began drawing a high number of reactions, shares and comments. Within a short time it reached a much larger audience than originally expected.
We were involved in getting the post removed and helped the client minimise the reputational impact of the situation.
A negative article on a news website became one of the most visible results for the company's name. It began to shape the first impression of potential customers and business partners.
We helped get the article removed and limit its long-term impact on the client's online reputation.
Dealing with a reputation problem?
Every situation needs an individual approach and a discreet solution.
Other services
Reputation monitoring
We track online mentions and reputation risks across platforms.
Crisis management
Fast response to situations that could damage trust or reputation.
Building a positive reputation
We improve what people find about you online.
Platforms and accounts
We help resolve problems with accounts, pages and platforms.