From our practice

Short notes on how online reputation works today. No theory, drawn from real cases.

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AIJune 20269 min read

AI is changing the rules. Reputation is no longer made only in search engines.

Answers from ChatGPT, Gemini and Perplexity are replacing traditional search. Your reputation is no longer decided only by the first page of Google, but by the conclusion AI draws about you.

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ReputationMay 2026

What a customer finds out about you in 60 seconds

A potential client forms a view of you within a minute: Google, reviews, Reddit, the media, social media, AI. What they find in that first minute decides whether they get in touch with you or call a competitor.

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ReviewsApril 2026

Reviews decide before anyone visits your website

For most customers, reviews are both the first and the last step before they decide. It is not just the number of stars that counts, but also how you respond to reviews.

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