Crisis management
Negative publicity can now spread within hours. We help companies and individuals handle sensitive situations that affect trust, public perception and online reputation.
How we help
The areas this service covers.
Heightened media interest can quickly affect the trust of customers, business partners and the public. Every further statement, article or reaction can shift the situation again.
We help manage situations involving negative media attention and find ways to limit the reputational impact.
Content online can spread far faster than anyone can respond to it. A single post, video or screenshot can reach thousands or even millions of people within hours.
We help with situations where viral content is damaging the reputation of a company or an individual, and we assess the options for next steps.
Not every reputation crisis arises on its own. In some cases it is the deliberate spread of false information, a coordinated attack or a sustained effort to damage the reputation of a company or an individual.
We help identify where the problem comes from, assess the risks and propose steps to limit the impact of such attacks.
In a crisis, what is left unsaid often matters as much as what is said. Hasty or badly timed communication can make the problem worse.
We support you in preparing statements, responses and a communication strategy for situations with heightened reputational risk.
Reputation problems often go beyond a single platform or a single article. They can involve the media, social networks, legal questions, employees and business partners all at once.
We help coordinate the individual steps so that they build on each other and lead to the most effective handling of the whole situation.
How we work
Assessing the situation
We analyse the problem, how visible it is and the reputation risks it carries.
Proposing a plan
We put together a realistic plan, including priorities and the recommended course of action.
Resolution and monitoring
We actively work on the situation and keep track of how it develops.
From our casework
Anonymised situations clients come to us with. No names.
Within a few hours, an unremarkable social media post began gaining wide reach, shares and more negative reactions. The topic gradually spread beyond the original platform.
We helped assess the risks, plan the next communication and limit the impact on the brand's reputation.
The media began reporting on the company, and negative information gradually rose to the most visible search results. The situation started to affect business relationships and customer trust.
We helped coordinate the next steps and find solutions that reduced the reputational impact.
The client faced a rise in negative posts, comments and reviews, all appearing in the same period across several platforms.
We helped establish the scale of the problem, assess the risks and put steps in place to limit further spread.
Facing a reputation crisis?
In sensitive situations, speed of response, experience and the right approach often make the difference.
Other services
Reputation repair
Dealing with negative content and reputation problems.
Reputation monitoring
We track online mentions and reputation risks across platforms.
Building a positive reputation
We improve what people find about you online.
Platforms and accounts
We help resolve problems with accounts, pages and platforms.